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Fantastic.

I wonder if it’s the commodification of storytelling or the subversion of story in the service of marketing that’s also part of the problem. The Tortoise and the Hare was created to express a truth. If the story were crafted in the service of the market, the hare would win because it wore Nikes. No wisdom imparted, just a vehicle to create a sale.

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My thoughts exactly Sean! I personally think the commodification of storytelling and subversion of a story in service of marketing is one in the same, but an article leaning more into the latter would definitely be worth exploring. Thank you for reading!

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Jul 17, 2023
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I have been observing this a lot too! Especially in performances that many call “Oscar bait” and the like. There is definitely something to be written about there as well.

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